Friday, September 16, 2011

Reebok Logo Archive


The "Reebok" name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles from the town of Bolton, England, Joseph William Foster was making a living producing regular shoes when he came up with the novel idea of a spiked running shoe. After his ideas progressed considerably, he founded a company in 1895 together with his adult sons, named J.W. Foster and Sons.

Although Reebok name comes from Africa, the original Reebok logo shows the Union Jack, representing the brand's beginnings in Bolton, England in 1895.

Reebok logo 1895 - 1986

In 1986, Reebok introduced a second icon, known as the vector. This icon was introduced to represent a new era of "performance" product. The design comes from cues on the product - known as the "side stripe - cross check".

1986 - 1996

In 1996, Reebok made minor change on their side stripe cross check.


In 1998, Reebok removed their logotype and used only cross check which was appearing on Reebok products very aesthetic.


In 2000, Reebok removed their logo and used only logotype.


In 2002, logotype was changed and became more modern.


In 2004, logotype was removed and cross check came back.


To achieve a greater connection to the youth market, in 2001 Reebok introduced a new tier of product - known as Rbk. The success of this branding influenced Reebok to look at its overall branding scheme and determine that the future of the brand would best be represented by this new logo. Rbk was designed by Arnell Group.


At the 50th anniversary of the brand name in 2008, Reebok returned its brand identity from Rbk to Reebok. While Rbk captured a moment in time for the brand, Reebok is timeless and reflects the company's heritage. The new design entails a new font that is modern, yet simple, and incorporates the face of the brand.


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